Great Wall Motors (GWM) is greatly investing on better performance of vehicles to cater to Australian driving conditions. One of the main initiatives is the appointment of Rob Trubiani, an eminent vehicle dynamics specialist, under whom he serves as the Product Engineering Manager for GWM Australia and New Zealand. This reflects the total commitment of GWM in producing vehicles relatable to the local drivers.
Rob Trubiani: A Legacy of Automotive Excellence
Rob Trubiani has served in the automotive industry for over 20 years, mostly at Holden, where he helped develop a few generations of Commodore, specifically the VE and VF. He is known for his expertise in vehicle dynamics; for instance, he broke a Guinness World Record for a fast lap around the Nürburgring Nordschleife in a VF Holden Ute SS, the fastest ever recorded within a commercial vehicle. After Holden closed its doors in 2020, Trubiani took his talents to Segula Technologies, where he was involved with re-engineering projects, including the right-hand drive conversion of a Ford F-150.
GWM Localized Vehicle Tuning Vision
Acquiring Trubiani aligns with GWM’s overall plan to improve how their cars ride and handle in Australia. The company has also engaged on-ground local consumers and motoring journalists to deliver programs that include improving the company’s suspension systems and advanced driver assistance systems (ADAS). Both the Haval H6 GT PHEV and the Cannon Alpha PHEV will feature these upgrades and are set to experience launches in the coming months.
Safety and Performance Commitment
Not only is GWM improving the ride and handling aspects of their vehicles, but safety is also on the top list priorities for the company. And for this reason, the Haval Jolion is also a 5-star ANCAP- rated vehicle, which is a testimony for their commitment for availability of incorporating advanced safety features for every vehicle in GWM. This would be an attraction for safety conscious customers, in addition to the driving pleasure created for the robust line-up.
Looking Ahead: GWM’s Growing Presence in Australia
Currently, GWM is making strides in its initiatives, becoming one of the top 10 automotive brands in Australia. Sales figures for the company reflect growth with increasing consumer confidence and satisfaction. GWM is also planning to increase its grip on the Australian market further by investing in local engineering talents and tuning its vehicles for the specific conditions of Australian drivers.
Conclusion
GWM’s strategic focus on local engineering and customizing vehicles for Australian motoring demonstrates commitment to the country. Courtesy of industry stalwarts like Rob Trubiani, the anticipation from Australia is that vehicles will emerge designed to marry global innovation with local sensibilities, for a truly dynamic and safe driving experience.
